There are many factors that influence consumer behavior in the store. However, often the decision to buy is made on an emotional level, so the visual component plays an important role. Studies have shown that proper store lighting increases sales by 20-30%, so it is important not only good lighting but also the right color temperature depending on the type of product, zoning and uniformity of lighting. Our company has developed a series of professional lighting fixtures for lighting trade halls, showcases, and racks in supermarkets. These lighting fixtures are guaranteed to reduce energy costs (up to 60% in comparison with fluorescent lamps) and increase sales in retail chains, they are durable and easy to install on showcases and racks using special magnets. Our solutions are successfully used in different countries of the world, among the company’s clients are such well-known retailers as The Home Depot, Wal-Mart, Metro, Vanguard and Lotus.